While Searching anything on search engine like Google, we get a list of web results that contain that query term. normally we like to visit websites that are at the top of this list as they perceive those to be more relevant to the query. Search Engine Optimization or SEO is one of the important presence in web marketing which concentrates on improving the appearance of a website in the internet search results users will find in major common search engines including Google, Bing, and Yahoo!
Search engines use different "spiders" or "crawlers" to visit your website & determine what your website and business are about. This directly influences how visitors may find your website when performing searches online.